We're all in the business of helping our customers achieve their goals. By providing both tools and skills, we create experts and make customers' lives easier.
Experts do things naturally. Developing expertise requires researching the topic, understanding techniques, practicing the process, and getting feedback to hone the art.
With technology, you can help motivated customers become experts by spoon feeding techniques and monitoring their progress. And with a high touch component, you can provide access to a coach to spur them on and help them overcome challenges.
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