GRAHAM BINKS
TRUSTING TECHNOLOGY
Mastering Technology for Non-tech Leaders
AVAILABLE AT
Every business is dependent on technology today.
Yet 95% of the population does not work in tech, and many struggle to master its use in business.
Trusting technology is a book about forming ideas, exploring opportunities with customers and colleagues, and building your future together. Check out Amazon or Barnes&Noble for more info and to pre-order…
This book is for non-tech CEOs and business leaders, ambitious technology leaders and technology vendors
If you are a CEO and don’t consider yourself technical, Trusting Technology will give you the confidence to do more and move faster with technology in your business.
If you are an ambitious technology leader, this book offers help in explaining the brilliant technology you provide to a non-technical audience.
If you are a business leader trying to figure out how to use technology in your part of the business, Trusting Technology strips away the aura of mystery that surrounds the tech-god headlines you read every day to discover what’s possible for your business.
If you are a technology vendor trying to better understand your customers, Trusting Technology offers a language of change to bridge the gap between your customers’ needs and the service you provide.
ADVANCED REVIEWS OF GRAHAM’S FOURTH BOOK
“Technology doesn’t drive change, it enables it, and success with business technology requires a rich blend of disciplines including buy in and oversight starting with the CEO down. In Trusting Technology, Graham has laid out an invaluable blueprint for change, a learning mindset, the generation of insight, and capturing intellectual property. When we put our trust in people, we usually know what we’re getting. If we are to put our trust in technology, we need this depth and breadth.”
—Hazel Wheldon, CEO, Multi-Health Systems Inc (MHS)
“Trusting Technology brings together business, technology and customer conversations using simple, powerful frameworks that focus on what matters most: growing your business. Take a step-by-step journey to identify real opportunities, explore meaningful alternatives, create smart solutions, and align your team to follow through on inspired solutions. These are the essential tools of modern technology strategy. They will help you cut through complexity and harness the right technologies for your business.”
—Tom Wujec, author, technologist and design thinker
“Whenever we have hired Graham, he’s broken down complexity and shone a light on the simple path forward. Now he’s pulled that off in a book!”
—Sean Smith, CEO, PetHealth Inc - A Fairfax Company
“Technology offers a path to building a better business. When we understand how to use it, we can find the right balance between innovation and keeping the lights on. Trusting Technology provides valuable insights on translating between business and technology, avoiding the pitfalls and to finding your path to success.”
—Glenn Laverty, CEO, Ricoh Canada Inc & SVP Strategy Ricoh North America
GRAHAM BINKS
TRUSTING TECHNOLOGY
Mastering Technology for Non-tech Leaders
Available at
