Why would you want to read Trusting Technology?

Every business today depends on technology.

Yet 95% of us are not in the tech business. If you’re not one of the other 5% and struggle to understand how tech can help your business, Trusting Technology is for you.

I’ve spent my career at the boundary of business and technology. Every time I looked for a book that bridged the gap, I came up short. So I wrote Trusting Technology to help business leaders bring their ideas to life, and tech leaders turn their visions into reality.

Trusting Technology shows you how to…

  1. Make friends with technology as a platform for your ideas

  2. Focus on the three most important success factors

  3. Master the only two things that tech can do for you

... and much, much more to help strengthen your focus, approach and resilience when adopting and adapting technology. You’ll even learn how to explain security strategy in five minutes.

Pick up a copy today and discover how to really trust your business to tech.

What’s your gig?

Are you a CEO that does not consider yourself technical?

Trusting Technology will give you the confidence to do more and move faster with technology in your business.

Or are you an ambitious technology leader?

I offer approaches for you to explain the brilliant technology you provide to a non-technical audience.

Are you seeking to lead change in your organization or community?

Trusting Technology strips away the aura of mystery that surrounds the tech-god headlines you read every day to discover what’s possible for your business.

Or are you a technology vendor looking to excel at customer communication?

I offer a language of change to bridge the gap between your customers’ needs and the service you provide.

Trusting Technology is a book about forming ideas, exploring opportunities with customers and colleagues, and building your future together. Order your copy here.