Is it time for tech to be part of your brand?

We cannot let the tech industry be defined solely by its leaders—99% of industry can make headlines with their customers without Silicon Valley budgets and PR home runs.

I used to pull up the tech headlines in major newspapers every day. I thought it was important to know what's going on. But now I've stopped.

Here's why. Pick up your favourite business paper and count the businesses mentioned. Try that for a few days and you'll quickly find that 90% of the headlines feature no more than 25 companies. That's globally.

If you care that Uber's just flaunted another regulation, that Facebook has again provided a global platform for something inappropriate, or that Apple continues to struggle to overcome the loss of their founder, then go for it.

But if you're more interested in achievements that are relevant to your business, you'll have to look deeper.

For instance, I'm proud to be working with clients today that have a real shot at changing their industries. What they do is complicated, but delivering software tools to their customers does not have to be. It's early days, but our confidence is based on my clients' intimate understanding of their field and the software practices I am helping them to master.

The gazzilionaires that have built Silicon Valley have done an incredible job. Their stories might inspire others, but their relevance to the rest of the business world does not extend to practices that we can all reproduce.

Technology is no more than a platform for innovation. Define your innovation and we can make the tech part easy.

Write your own press release

Set aside 20 minutes and write a press release that would change your industry. Set aside any notions of past practices and describe something that would ignite your customer experience, change the economics of your business, and have your competitors floundering.

Then send your release to me at graham@primeFusion.ca and we can talk about how to make that happen.

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