Contact tracing provides the latest proof of these vital lessons

It hurts when your intended customers resist your brilliant idea. So it pays to keep these vital lessons in mind the moment you begin to lay world domination plans.

MIT Technology Review’s recent update on contact tracing technology provides yet another salutary reminder of the rules of adoption:

·      Skip the hype—success is measured against the expectations you set. Optimism is disappointment delayed.
·      Collaborate with the customer—WHILE you are building.
·      Test and respond—before and after you ship.
·      A small market share is enough—at least to get started.
·      Patience delivers first—Rome wasn’t built ... etc.

If this all sounds like common sense, how come there are only two success stories cited?

Read more here.

Your question for today

Do any of these principles give you pause for your next new product launch?

Trusting Technology is a book about forming ideas, exploring opportunities with customers and colleagues, and building your future together. Order you copy here.